FROM OUR FOUNDER

when leaving new york for london, i did not have a plan for my next chapter.

For seven years, I led a responsible luxury brand rooted in disrupting the idea of seasonal collections.

I grew the business, worked with brilliant people and met incredible founders who, just like me, questioned the norm and raised eyebrows.

Still, it makes for one of my most rewarding career experiences.

but being a brand founder is not like they tell you.

it's a journey of thinking outside the box and giving everything you've got.

It was a bewildering experience to enter the chaotic world of entrepreneurship after the structured environment of corporate life.

Indeed, I felt little warmth from the agencies I sought to help us grow and was met with short-lived interest, copy-and-paste ideas, and impersonal solutions.

little did I know.

my founder’s experience turned into a crash course on what a modern agency should be.

Truly crafting solutions with and for the client and never taking anything for granted.

Steeped in knowledge and know-how but skilled to rethink through empathy and emotional intelligence.

Settled in the belief that long-term vision is a medicine for a world in flux.

i created The New Modern to be the agency partner i never had. to listen and to advocate.

Alessandra Murgia is an executive director and multifaceted creative with two decades of experience working in the United Kingdom, Europe, and the United States.

She joined Nike, collaborated with MTV, and honed her leadership skills by launching ventures in London, Portland, and New York.

Taking on the roles of designer, lead strategist, creative and art director, she mastered brand development, communication, and the product creation process. At the IED in Italy, she taught brand communication and is a business mentor for Grow London by London & Partners, the promotion agency of the Mayor of London Office.