A selection of ideas, places, and projects we deeply cherished, turning their Stories and Products into fantastic brand narratives and ingenious ventures.


london . united kingdom

01 .

PROFUTURE  SCENTS

Infinitely refillable, 100% natural perfumes. Altra is transforming the luxury fragrance experience.

BEAUTY

2020


new york . united states

02 .

FOR EVERYONE


Fashion as a feminist manifesto, the runway as a performance. Suzanne Rae goes genderless and dares.

FASHION

2020


03 .

international

MODERN CRAFT

A Master envisioned through timely narratives and emotional marketing to empower professionals.

EDUCATION

2020


04 .

sardinia . italy

SOUTHERN CULT

Bridging architecture, design and sustainability, Terra Materia puts the Mediterranean centre stage.

DESIGN EVENT

2024


london . united kingdom

05 .

 CONSCIOUSLY ETHICAL

A unique marketplace for British brands and designers, rooted in prestigious retail and event partnerships.

RETAIL / EVENTS

2019


san francisco . united states 

06 .

CLIMATE ACTIVISM

Sophia Lee turns refuse into a positive collective experience to provoke and unearth a set of new possibilities.

CLIMATE ARTIST

2022


napa valley . united states 

07 .

ULTRA-LIMITED

We devised White Lane’s brand and digital presence, a family-run, small-batch production of Cabernet Sauvignon.

FOOD AND WINE

2022


london . united kingdom  

08 .

CHAMPIONING GROWTH

Our partnership with the L&P signature Growth Program to help founders launch, transform, and scale.

MENTORING

2023


south tyrol . italy 

09 .

  SOULFUL ITALIAN DESIGN

We built, from the ground up, the premium brand of the only Italian zero-mile porcelain stoneware production.

2025

DESIGN


we inspire business to be a force for good.

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