We are ingenious problem solvers and passionate storytellers. In a world where perception is more important than substance, we devote the same consideration into building effective communication frameworks as into shaping growth-hacking business models and go-to-market strategies.
Our practice is backed by a network of international talent, injecting global perspective with local expertise, and allowing us to quickly adapt to market demands.
For seven years, I led an American responsible luxury brand rooted in disrupting the idea of seasonal collections. I grew the business, worked with brilliant people, and met incredible founders who, just like me, questioned the norm and raised eyebrows. Still, it’s one of my most rewarding career experiences.
Stepping into the shoes of a founder was a bewildering experience, especially after years spent in the structured environment of corporate life. I felt little warmth from the agencies I sought to help us grow, and was met with short-lived interest, copy-and-paste ideas, and impersonal solutions.
The New Modern was born to listen and advocate, to craft solutions with and for the client, never taking anything for granted. Steeped in knowledge and expertise, but able to adapt through empathy and emotional intelligence. Settled in the belief that long-term vision is a medicine for a world in flux.
For seven years, I led an American responsible luxury brand rooted in disrupting the idea of seasonal collections. I grew the business, worked with brilliant people, and met incredible founders who, just like me, questioned the norm and raised eyebrows. Still, it’s one of my most rewarding career experiences.
Stepping into the shoes of a founder was a bewildering experience, especially after years spent in the structured environment of corporate life. I felt little warmth from the agencies I sought to help us grow, and was met with short-lived interest, copy-and-paste ideas, and impersonal solutions.
The New Modern was born to listen and advocate, to craft solutions with and for the client, never taking anything for granted. Steeped in knowledge and expertise, but able to adapt through empathy and emotional intelligence. Settled in the belief that long-term vision is a medicine for a world in flux.
Alessandra Martina Murgia is an executive director and multifaceted professional with two decades of international experience. She advocates for gender equality and a nature-based economy, and has built an unconventional, non-linear career that has intertwined business and creativity ever since. She started in the pressure cooker of high-street retail in London, joined Nike in Amsterdam, collaborated with MTV in Milan, and honed her leadership skills by launching ventures in London, Portland, and New York. At the IED in Italy, she taught personal branding and communication, and is a responsible business mentor for Grow London by London & Partners, the promotion agency of the Mayor of London Office.