The unravelling of a changed climate, the impact of artificial intelligence, and the shift of our collective values and priorities. Together, they are defining new ecosystems and changing the way we think, consume and live. We trust that successful businesses will set new standards through traceable, circular products and value-driven growth models. Making service menus as vital as seasonal novelties once were, and customisation as the king of the in-person experience. We believe effective CEOs, creative directors, and founders will empower brands through their voice. We envision The New Modern will be shaped by soulful ventures masterfully balancing ethics and profit, and aware, resilient leaders fit for unprecedented times.